90% of women are anxious about getting older.
But there’s a scientifically proven way to change that: optimism.

90% of women are anxious about getting older. But there’s a scientifically proven way to change that: optimism.

SARAH JESSICA PARKER
Actor & Long-Time Optimist
MICHELLE HENRY, MD FAAD
Board-Certified Dermatologist
DAISY ROBINTON, PhD
Molecular Biologist &
Women’s Health Advocate

It’s time we change…

It’s time we change our attitudes about the future:
from anxiety about aging to joy about living.

In partnership with 3 renowned scientific experts and long-time optimist Sarah Jessica Parker, RoC<sup>®</sup> is launching the #LookForwardProject. This new initiative is dedicated to providing education and resources on the clinically proven power of optimism and its positive impact on mental wellbeing, stress reduction, skin health and longevity.

UNCOVERING THE NEED FOR OPTIMISM

We partnered with Dr. Daisy Robinton, Molecular Biologist and Women’s Health Advocate, to better understand women’s views about aging – Are women anxious about getting older? If so, what are the underlying causes behind this anxiety?

We conducted a quantitative study with 600 women in the United States and France, confirming the prevalence of “age anxiety” and women’s desire to become more optimistic.

What we found

90%
of women ages 25-69 feel anxious about getting older
#1 Driver
of these anxieties is related to the way they look (e.g. lines, wrinkles)
60%
of women are worried about their appearance as they age, while only 43% are worried about money for retirement
>50%
of women who are pessimistic about getting older feel that society and social media are the main trigger
93%
of women expressed interest in learning tools that can help them live a more optimistic life
Source: RoC® Brand Purpose Qualitative Study (US & France, 609 respondents, May 2021)
Daisy Robinton, PhD

“When our research revealed that more women are worried about their aging appearance than something as important as being set up financially for the later stages of life, this opened our eyes in a big way. If we center the conversation about aging on ‘looking forward’ instead of ‘looking older,’ we can change this sentiment and improve women’s experiences of aging throughout their lifespan.”

Daisy Robinton, PhD

MOLECULAR BIOLOGIST &
WOMEN’S HEALTH ADVOCATE

Daisy Robinton, PhD

MOLECULAR BIOLOGIST &
WOMEN’S HEALTH ADVOCATE

Daisy Robinton, PhD

“When our research revealed that more women are worried about their aging appearance than something as important as being set up financially for the later stages of life, this opened our eyes in a big way. If we center the conversation about aging on ‘looking forward’ instead of ‘looking older,’ we can change this sentiment and improve women’s experiences of aging throughout their lifespan.”

OPTIMISM: IT’S SCIENTIFICALLY PROVEN

Despite this widespread age anxiety, there is growing scientific evidence that embracing optimism has a positive impact on our futures. We’ve consulted with Dr. Deepika Chopra, the Optimism Doctor<sup>®</sup>, in identifying some of the long-term benefits of optimism.

People who practice optimism…

Stay healthier
over time
Optimists have a 24% increased likelihood of no chronic diseases, no cognitive impairment, and good physical health over time.1
Improve mental
resilience
Optimism is a key tool used in cognitive behavioral therapy, helping people reframe how they think about themselves and their futures in a more positive light.2
Live
longer
Optimists live an average 11-15% longer3 and women who are optimistic have greater odds of living above the age of 90.4
Have
smoother skin
Anxiety about the future causes stress, leading to a loss of collagen & elastin that affect our skin’s health. But practicing optimism is like using an antioxidant – it helps reduce stress and in turn, keeps our skin smoother long-term.5
Sarah Jessica Parker

“The RoC® #LookForwardProject feels like an ongoing conversation. Optimism is the gateway to possibilities in life. I rely on it.”

Sarah Jessica Parker

ACTOR AND LONG-TIME OPTIMIST

Sarah Jessica Parker

ACTOR AND LONG-TIME OPTIMIST

Sarah Jessica Parker

“The RoC® #LookForwardProject feels like an ongoing conversation. Optimism is the gateway to possibilities in life. I rely on it.”

OUR COMMITMENT TO LOOKING FORWARD

Through the RoC® #LookForwardProject we’ll inspire women to enjoy every age and look forward to all that’s yet to come.

We promise to

Continue its commitment to not retouch; including not retouching away any lines and wrinkles, in an effort to portray realistic depictions of skin at various stages of life
Add guidelines to influencer contracts and briefs to ask partners to not use skin altering filters in their RoC Skincare® content that promote unrealistic beauty standards

PRACTICING OPTIMISM

We know that becoming optimistic doesn’t happen overnight, it takes time. That’s why we’ve asked our panel of experts to share ways we can implement more optimism in our everyday lives:

Sarah Jessica Parker
Living as an Optimist

Sarah Jessica Parker, actor & RoC<sup>®</sup> user talks about how being an optimist has benefited her throughout her life.

Learn More
Key Sign Banner

Michelle Henry, MD FAAD
Optimism and Our Skin

Dr. Henry discusses the positive relationship between optimism and healthier skin.

Learn More

Daisy Robinton, PhD
The Scientific Benefits of Optimism

Learn about the scientific benefits of optimism from Dr. Daisy Robinton and how small habits can positively impact our futures.

Learn More

 

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