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What the expert says

“After we reach a certain age, our cells produce less elastin and collagen. The skin therefore loses its firmness and sags. At the same time, a part of the fat contained in the sub-cutaneous layers is displaced under the effect of gravity. The oval of the face is transformed and gives a general impression of slackening. In order to remedy this change, the daily use of an anti-ageing product which firms and restores volume is necessary for a lasting effect.”

Virginie Nollent
Virginie Nollent
R&D expert
Virginie Nollent
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Your beauty ritual

All our beauty tips to have a firmer skin

Our skin care solution

In the morning

  1. Start washing your face with RoC® PRO-CLEANSE Extra Gentle Wash-Off Cleanser to gently remove all impurities without over-drying your skin and then wake it up with a toner.
  2. Next apply RoC® PRO-DEFINE Anti-Sagging Firming Fluid on the face and neck to help reshape your facial contours day after day*. Powered by THPE** to contract skin cells and Bugrane to stimulate the production of elastin, this ultra-hydrating skin care prevents sagging and visibly firms the skin. It also acts as an ideal day care, as this light fluid contains UVA and UVB filters (SPF 20) that protect your skin’s firmness from the harmful effects of the sun.

*Cosmetic lifting effect
**THPE: Tetrahydroxypropyl Ethylenediamine.

In the evening

  1. Do not forget to thoroughly wash your face before going to bed, it is one of the key actions to slow down the appearance of the signs of ageing on your skin – which can’t breathe under make-up and the impurities accumulated during the day.
  2. At night, the skin is more permeable and the microcirculation is increased. That makes it more receptive to skincare products. In the evening, we recommend the application of a skin care rich in anti-ageing active ingredients. Prolong the effects of your firming day fluid by using the Anti-Sagging Firming Cream RoC® PRO-DEFINE. Part of the same range, it contains the same active ingredients and is ideal as a night care.  Its rich texture deeply nourishes the skin.

Our lifestyle tips

styles de vie

  • Protect yourself from de sun

    Do not forget that the sun attacks your skin whatever the season. So, combat photo-ageing by protecting your face all year round with an appropriate sun protection factor, not only during summertime but also on sunny days in autumn and winter, and as from spring with a sun protection factor of at least 30 and of 50 in summer!

  • Do not forget your neck and your chest

    We tend to forget them too often, but the neck and the chest have to be taken care of in order for them to stay firm and keep their youthful appearance. So don’t forget them when applying your daily skincare product.

    To combat a receding chin, or indeed a nascent double chin, you can also think about facial gymnastics.  

    Here’s an example of an exercise that you can carry out 50 times in a row, every day: pronounce the letters ‘X’ and ‘O’ in an exaggerated manner, 50 consecutive times. The traction exercised upon the muscles of your neck should make your chest rise very slightly.